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Bye bye booty, Hello..... HEROIN?

Updated: Jul 31, 2023

screenshot from a online news article which says bye-bye booty: heroine chic is back in the picture there is 5 women who look unhealthily skinny

Ok, let's start this with an all time Kate Moss classic quote:


(A quote she now regrets saying was her motto)

Heroin chic is an aesthetic described as:

"Pale skin, dark circles under the eyes, emaciated figures, androgyny and stringy hair"

All side effects associated with Heroin and other substances, hardly something to aspire to!

Is this really a body image era we want to go back to?

So; at a time where young females are aspiring to be strong, driven, intelligent, business minded; let's remind ourselves of both the physical and mental benefits of exercising, growing muscle, building confidence and not allowing our body shape to be determined by the media's idea of a trend:

  • Exercising in any form can improve brain function, lower blood pressure and improve heart health

  • Exercise produces endorphins (the "happy hormones") which help relieve pain, reduce stress and improve our mood and well-being

  • Exercise can be used to transform YOUR body into the shape, composition and strength YOU want it to be

  • Weight lifting not only builds muscle and develops good posture to aid in our daily living functions; it also increases bone density, metabolism and blood flow.

  • Cardio activities such as running, swimming or cycling improve your heart health, lower the risk of osteoporosis, and help to prevent diseases such as type 2 diabetes, cardiac disease and high blood pressure

  • Higher levels of confidence improve posture, performance in work/study, and relationship building. It also promotes better conversations and increased motivation and enthusiasm for life in general

Now let's look at the benefits of Heroin &/or Heroin chic:

If you struggle with self esteem, confidence, or any other issues mentioned in this article, there are many ways to reach out:

  • Speak to family & friends

  • Seek help from a professional such as a GP, coach, counsellor or nurse

  • Rally a group of friends for walking groups or regularly scheduled social events

  • Join a gym - if you are nervous call ahead to speak to an employee or manager to find out the induction process

  • Stop reading the news

If you're not sure where to turn, please reach out to me and I will help to point you in the right direction, or we can look at how I can help you.

Stay safe & strong ladies,

Kirsty xx

Where to find me:




bye bye booty


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